The Conversion Agenda

"Freedom to convert" is counterproductive as a generalized doctrine. It fails to come to terms with the complex interrelationships between self and society that make the concept of individual choice meaningful. Hence, religious conversion undermines, and in extremes would dissolve, that individual autonomy and human freedom.

Saturday, December 27, 2008

Christian sponsorship of Indian media

Indian Media's War on Hinduism
by Swami Jyotirmayananda

1. The Indian media: Its adverse role
2. The Indian media: Why it is partial
3. Christian sponsorship of Indian media: An example
4. Countering the propaganda unleashed by the Indian media

1. The Indian media: Its adverse role

There are many people in India who strongly feel that the so-called ‘secular’ print and electronic media, at least a dominant section among them, knowingly or unknowingly, is playing a very adverse and prejudiced role, when it comes to the reporting of the Hindu point of view. Suppressing or misrepresenting tactics are being liberally used along with admonitions and ridicules of the Hindus, ‘Hindutva’, and the Hindu Dharma. At the same time, this secular section appears to support the anti-Hindu forces in the country, which are active with their alien and subversive ideologies. In essence, it has come to mean that ‘secularism’ is nothing but opposition to Hindus, Hindustan, Hindutva and the Hindu Dharma. This is quite ridiculous in a country that is predominantly Hindu in its composition and character. This situation is agonizing to many and confusing to many more, since they would not get a true picture of what is going on in the country because of the prejudice of the media.

‘VivekaJyoti’, wants to do its bit to correct this situation. It has been trying and would also try in future, to throw light on those issues which get twisted or misrepresented by the ‘secular’ media. It is the considered view of ‘VivekaJyoti’ that in Bharat, a country with more than eighty percent of Hindu population and a hoary Hindu history, the true nationalism is undoubtedly ‘Hindutva’ and any neglect, denouncement or ridiculing of it is improper, unjust and ridiculous. The country would be truly free when ‘Hindutva’ gains its due respect, not ridicule as at present. Of course, this would be just a beginning of the country’s resurgence. Other larger issues are to be attended too. Various social injustices weakening the society, serious distortions in the field of socio-economic development, a chaotic situation in the political and administrative system and devitalized cultural and religious life—also are causes of concern, inviting correction. ‘VivekaJyoti’ would always try to focus the attention of its readers on these issues and goad them to do their bit in the service of the Motherland. It rededicates itself to that cause on the fourth year of its existence.
2. The Indian media: Why it is partial

The reasons for the selective propaganda by Indian media could be: a) Many leading journalists and media barons are Christians or Christian sympathizers; b) They are educated and indoctrinated in Christian run institutes; c) The media companies in India are completely under control of western companies through cross holdings; d) The media is advertising driven and almost all leading ad companies in India are foreign subsidiaries of global ad companies.

In the inimitable words of Sri V. Sundaram, IAS (Retd.), renowned columnist of Chennai, “all the mainline English Newspapers in India are deliberately Islam-embracing, Christianity-coveting, Hindu-hating and Hindu-baiting”. And, as revealed by Dr. Subramanian Swamy, “Academia, NGOs and mass media are the obvious instruments that are on the radar of anti-Hindu forces. Which and who are these forces that are shaping the anti-Hindu bias of the media? It is a coalition, not explicit but implicit, of Communist, Christian missionary, Islamic fanatics and other terrorist interests. Each of these interests has their own specific agenda. The anti-Hindu mentality of the English-dominated media in India is secured by the cozy nexus of media with academia and the English-speaking governing elite”.

“The Internet is full of anti-Hindu rubbish”, points out Swami Devananda Saraswati who is well known for his research on the ‘Myth of St. Thomas’. “It is impossible to tackle head on and piece by piece by individuals. That is why we have our own website ( / blog (VivekaJyoti). We put our views and research out for public consumption with the hope that intelligent and honest readers chose us over the intellectual criminals. We must set up a legal association like the Jewish Defense League (DFL) in the United States, made up of Hindu lawyers. As soon as court cases start to be foisted on these missionaries, their conduct will change if not their attitude. But they have vast monetary resources behind them. Which Hindu moneybags would finance a Hindu legal team? Which Hindu lawyers (of which there are lakhs) would ever back a dedicated Hindu cause? At the root of our problem is the Hindu social and business elite class who could care less about their Dharma though they make huge donations to Balaji at Tirumala. We have to face this fact. We can do nothing until our own public intellectuals and rich socialites and industrialist class are behind us.”
3. Christian sponsorship of Indian media: An example

Here is a case study wherein the ‘’, a major online Indian media outlet is working with ‘World Vision’, an evangelical body openly indulging in unabashed proselytisation with huge funds at their disposal for this purpose [Rs 256 crores this year according to Home Ministry records]. Details about’s partnership with the ‘World Vision’, patently a missionary agency, are online at: On this page, they are blatantly fundraising for them without informing the Indian public that they are missionaries. ‘World Vision’ also regularly advertises on Sify. It should be noted that the ‘World Vision’ has been implicated in induced conversions in Orissa and in Sri Lanka during the Tsunami. Look at a quote from the World Vision's website regarding their “noble” mission: “Wherever we work, our prayer is that our efforts will be used by God to heal and strengthen people's relationships with Him and with one another. We do this by demonstrating God's unconditional love for all people through our service to the poor — which includes providing for daily needs, working to build peace and promote justice, and partnering with churches and individuals to encourage spiritual transformation.”
4. Countering the propaganda unleashed by the Indian media

The propaganda unleashed by the Indian media can be countered by supplementing the existing media channels and using internet as a tool to spread truth. Already in most western countries, TV and newspaper viewings are rapidly shrinking. Using Internet, ordinary individuals now have the same tools of potential exposure on a scale comparable to large media companies. Internet Media is the way to go. With this in mind ‘VivekaJyoti’ blog was conceived.

According to the recent reports, the total newspaper advertising revenues have declined at an almost continuously accelerating rate, and the advertising dollars are rapidly shifting from print media to online publications. While the online readership is steadily growing, the print publication readership is declining.

In view of the prevailing political bias in the mainstream Indian print media, the Hindu perspectives can be advocated much easier in an online medium than a print medium, because the online blogs have zero cost. Further, the online publications do not have to go through the mainstream and potentially, politically biased editors. The online publications are not only readable throughout India and throughout the world, they are interactive, and people can respond to posts via comments. Of course, there are also a few other challenges: There is a lack of non-English online blogs (example Hindi blogs). As more people who do not know English come online, this is a key area for content creation.

In this context, a reader of “VivekaJyoti’ has a thoughtful comment which is worth noting: “In view of the popularity and influence of the internet, I strongly feel that as yet the competition from print and visual media is overwhelming. In India, very few are connected to the net and out of them still fewer visit our sites or blogs. On the other hand millions read news papers and watch TV, both of which are controlled by unfriendly forces. Hence we may not expect too much about our influencing the public at large. At best they can inform the curious and educate the convinced (-- Ashok Joshi, Chennai).

In this context Dr. Subramanian Swami has a very useful and practicable suggestion: “While owning one’s own media is difficult economics because the cost curve depends on advertising revenue, pro-Hindu forces should help market existing friendly or persuadable media in a wide circle. This will gain for pro-Hindu forces substantial influence”.

Courtesy: Creation and Propogation of the VivekaJyoti Blog at



Funded by Gospels of Charity in Spain. Supports Communism. Recently it has developed a soft corner towards Pakistan because the Pakistan President has allowed only this channel to be aired in Pakistan. Indian CEO Prannoy Roy is co-brother of Prakash Karat, Gen Secy of Communist party of India.


Funded solely by the Southern Baptist Church in the US. It has branches in all over the world with headquarters in the US. The Church annually allocates 800 million dollars for promotion of this channel. Its Indian head is Rajdeep Sardesai and his wife Sagarika Ghosh.



Times Group is owned by Bennet & Coleman. Eighty per cent of funding is done by the World Christian Council. The balance of twenty per cent is equally shared by an Englishman and an Italian. The Italian Roberto Mindo is a close relative of Sonia Gandhi.


Is run by an Australian who is supported by St. Peters Pontifical Church in Melbourne, Australia.


Owned by Birla Group, but hands have changed since Shobana Bhartiya took over. Presently it is working in collaboration with Times Group.


An English daily started over 125 years by a Sri Vaishnava Hindu family. It has been recently taken over by the Joshua Society in Berne, Switzerland. Edited by the Communist Sinophile N. Ram. He also edits the newspaper's fortnightly Marxist magazine FRONTLINE. THE HINDU is known in Chennai (Madras) variously as "The Sapper" (because it supported the British during the struggle for Indian independence) and "The Old Widow of Mount Road" (because of its lugubrious, cliche-ridden style of writing and incomprehensible editorials). More recently it has aquired the title "China's National Newspaper in India".


It is divided into two groups. THE INDIAN EXPRESS in North India and THE NEW INDIAN EXPRESS in South India. Founded by the Hindu freedom fighter Ramnath Goenka. Controlled by Acts Ministries who has a major stake in the INDIAN EXPRESS. THE NEW INDIAN EXPRESS is still with its North Indian counterpart.


To date this Hyderabad newspaper is still controlled by an Indian named Ramoji Rao. It is under concerted attack by the Christian Church, the Andhra Pradesh Christian chief minister Y.S. Rajashekhara Reddy and the Congress Party.


The Muslim Party of Hyderabad known as MIM along with a Congress minister has purchased this Telugu daily very recently.


It is controlled by Communist Party of India.


It is controlled by Communist Party of India (Marxist).


Leaders of the Muslim League and some Communist Party members have major investments in the newspaper.


These popular newspapers are owned by a Saudi Arabian company. Its chief editor was M.J. Akbar until early 2008. New chief editor unknown. These papers are aggressively pro-Christian (Roman Catholic) anti-Hindu newspapers.


India's national TV network broadcasting in all corners of the country. Since Sonia Gandhi's Congress Party has come to power, all DOORDARSHAN stations carry Christian missionary programmes dubbed into the regional languages.

Courtesy: Intellibriefs at


By Gautam Sen

India happens to be one of the very few major countries in the world whose dominant media is controlled directly or indirectly by foreigners. The usurpation of control has actually been by Americans, much of it through surrogates of evangelical organisations that are in fact quasi-government agencies. Paradoxically, Leftist Indian political parties supposedly hostile to a US presence in India have been subdued with alacrity by these quasi-state religious agencies, which have been operating effectively in other parts of the world as well. In Latin America, where liberation theology offered succour to the poor, the very same neo-fascist, American evangelical organisations, working in conjunction with the US State Department and intelligence services, ousted them. In India, most English language media outlets, are, in effect, vying with each other to accelerate the fragmentation of India in consonance with Anglo-American goals.

Viceroys to India in the decade before independence, Linlithgow, Wavell and Mountbatten are destined to prove prescient about its innate fractiousness. The alleged oppression of minorities is the political bridgehead that modern evangelical organisations have entrenched in the public consciousness, relentlessly distorting its reality and using it ruthlessly to fuel discontent within India. By deliberately misrepresenting the Godhra communal riots as genocide, though both communities suffered, the media has gleefully incited Islamic terrorist attacks against Hindus and harsh international condemnation of India. As a corollary, the rise of the BJP inspired them to equate mundane nationalist aspirations with the oxymoron of Hindu extremism. Yet, there is resounding silence on the role of the minority community in providing succour to Islamic terrorism through vote bank politics and concealment from attention.

Courtesy: India-Forum: News and Analysis at

"Indian Media's War on Hinduism" - A Historic Symposium in Chicago. This link includes all references.


At 12/28/2008 06:37:00 AM, Anonymous Anonymous said...

the truth is this a big lie thats been circulating on the internet for some time now. except for some quixotic and neurotic people no one believes this crap

At 12/28/2008 07:33:00 PM, Anonymous Anonymous said...

While I agree Hindus need to protect their interests, I don't think you are helping the cause by making false statements. The Indian media ownerhsip details you gave are ridiculous. Deccan Chronicle is an Indian owned company listed on Indian stock exchange. Go to for details. Ditto for NDTV Ltd. Bennett Coleman is owned by the Jain family.
If you want people to believe you, please gets your facts right.

At 1/10/2009 03:16:00 PM, Anonymous Anonymous said...

This is not new tactice.It is historical fact that whosoever controls the means of communications in any form, will distort the facts for the cause of the wrong people.Hindus never had any say any way.Their own congress party hates Hindus,is short sighted,does not know and does not wnat people to know the real history of India(Please read meaning of Hindu Kush Mountains and related history).Why? Just to maintain the power and politics,dangerous appeasement of Hindu haters, without considering long term consequenses and national security.Why this situation we landed in?Because of unorganised Hindu society and out dated principals,such as AHINSA,which never worked in the first place.Japan,China and other countries did adopt Ahinsa(Buddhism),but the Ahinsa was based on strength, not weaknes.
We have a choice.E Mail.In India,70% people live in the villages and probably do not care,as long as they get subsidies,free water and electricity,sbsidised fertilizars and their loans are written off.To top it off,no income tax.These are the people who repeatedly ellect Congress or its cronies.One bottle and one Dhoti,you got the vote.Two bottles and two Dhoties I get the vote.
We have to reach and wake up the callus middle class and we can do it by e mail.Islamic threat loomin on India will be detrimental,not only to Hindus but for right minded minority religions as well.Arabs do not consider other Muslims as real muslims.The Pakistani Muslims do not consider Indian Muslims as real Muslims.The Sunnys want to eliminate Shia and other muslim faiths.Vahabies think they are the only real Muslims.Moderate minorities will need protection from fundamental Islamic forces.We Hidus must be in a position to provide such protection.

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